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Brand Use & Legal

Partnerships & Co-Branding

HOW PAN AM WORKS ALONGSIDE OTHERS

Partnerships, collaborations, and licensed products extend the Pan Am world. When we appear alongside another brand, the Pan Am identity must always remain clear, consistent, and respected.

These guidelines ensure that every co-branded expression strengthens both partners while protecting the integrity of our mark.

PRIMARY LOCK-UP

The primary lock-up is the standard format for Pan Am partnerships. It combines the Pan Am globe with a partner logo in a horizontal layout separated by a vertical divider line.

Correct lock-up: Pan Am globe on the left, vertical divider, then the Partner name on the right
Primary logo lock-up should always appears first (leftmost position), followed by the divider, then the partner logo.
Lock-up spacing diagram: globe width X, with X/2 spacing either side of a divider half of X tall

specs

The distance between the Pan Am globe, the divider, and the partner logo is always defined by “X/2,” the equal length of the mark and partner mark. The divider line height equals half of X, and its thickness equals one-half of the globe’s line weight.

This proportional system ensures all lock-ups remain consistent, balanced, and visually harmonious when scaling.

Pan Am globe and Partner name each marked 100% to show equal visual weight in a lock-up

Balance

Both logos must carry equal visual weight. Neither brand should dominate, ensuring a sense of partnership and mutual respect.

Partner lock-up with clear-space boundary marked by corner quarter-circles around the logos

Clear Space

For strong visual presence, keep all lock-ups free from surrounding text, graphics, or imagery.

  • A minimum clear space equal to ¼ of the globe’s diameter must be maintained around the entire lock-up.
  • This ensures the Pan Am mark and partner logo remain distinct, legible, and balanced, regardless of context.
  • Clear space applies to all applications: digital, print, packaging, and merchandise.
Minimum size for the partner lock-up: 75 px height for digital and 20 mm height for print

Minimum Size

To preserve legibility and brand integrity, lock-ups must never be used below the defined minimum sizes:

  • Digital: 50 px in height
  • Print: 20 mm in height

Using the lock-up below these thresholds compromises visibility and recognition. Always scale proportionally and use approved artwork files for reproduction.

USAGE

This lock-up should be applied in joint announcements, product collaborations, promotional materials, and most co-branded communications.

INCORRECT LOCK-UP FORMATS

To protect the integrity of the Pan Am identity, avoid the following misuses of the partnership lock-up:

Incorrect use: Pan Am globe and Partner lock-up with the divider line stretched out of proportion

Do not stretch or alter line & spacing

The divider line, spacing, and proportions must remain consistent.

Incorrect use: Pan Am globe stacked vertically above a short divider and the Partner name

Do not stack vertically

The lock-up must remain horizontal. Vertical formats reduce clarity.

Incorrect use: Partner name placed left of the divider with the Pan Am globe on the right, order reversed

Do not reverse order

The Pan Am mark must always appear first (leftmost), followed by the partner

Incorrect use: Pan Am globe rotated at an angle beside the divider and Partner name

Do not rotate logos

Neither the Pan Am globe nor partner logos may be angled or skewed.

Incorrect use: Pan Am globe with a drop shadow effect next to the divider and Partner name

Do not add effects

Shadows, outlines, gradients, or decorative treatments are not permitted.

Incorrect use: small Pan Am globe beside a much larger Mattel logo, giving unequal visual weight

Do not resize disproportionately

Both logos must maintain equal visual weight. One logo should not appear larger or heavier than the other.

SECONDARY LOGO LOCK-UP

The secondary lock-up combines the Pan Am wordmark with a partner logo.

This variation ensures maximum clarity in contexts where the Pan Am name must be emphasized. It follows the same structural rules as the primary lock-up while offering flexibility for formal and clarity-driven applications.

Pan Am wordmark in blue, divider line and the Partner name in black on white

USAGE

Best suited for: contracts, licensing agreements, sponsorships, legal materials, and press communications.

Can also be used in product categories or markets where the Pan Am globe is less recognized, ensuring that the Pan Am name is unmistakably communicated.

The wordmark always leads, with the partner logo placed to the right and separated by a vertical divider.

Incorrect use: white Pan Am wordmark on a bright lime green background with poor contrast

Avoid low contrast

Avoid bright or busy backgrounds where visibility is lost.

Incorrect use: Pan Am wordmark recolored pink

Do not recolor

Only Pan Am Blue, White, or Black are permitted.

Incorrect use: Pan Am wordmark shown in a pink gradient instead of solid color

Do not use gradients

The wordmark must always appear in solid color.

Incorrect use: black Pan Am wordmark skewed and rotated diagonally

Do not distort

Never stretch, rotate, or change proportions.

Incorrect use: Pan Am wordmark letterforms redrawn to spell NAME

Do not alter text

The letters “Pan Am” cannot be redrawn, rewritten, or substituted.

Incorrect use: Pan Am wordmark with the text Partner or Company Name added beneath it

Do not add copy

No partner names or extra text unless using an approved lockup.

Incorrect use: Pan Am wordmark enclosed inside a black circle outline

Do not frame

Avoid placing the wordmark inside shapes or containers.

Incorrect use: Pan Am wordmark with the registered mark removed and crossed out in red

Do not remove ®.

The registered trademark must remain unless directed.

Pan Am blue globe logo with wordmark and registered mark on a white background

Legal Notice Requirements

The Pan Am Brand continues to resonate as one of the world’s most enduring and recognizable symbols of quality and prestige. In order to protect the value of the brand legally, it is important that ownership and legal notice is displayed on all marketing and product materials.

Please note that some design samples provided in these “Brand Guidelines” are displayed without proper legal notice. During the design approval process, the Pan Am Brands design committee will instruct you on the appropriate use of the trademark ® and ™ symbols where certain Pan Am trademarks and logos are used.  However, Pan Am Brands recognizes that it may be difficult on certain product designs and materials to apply the required legal notice and markings.  In such cases, the Pan Am design committee will work with you to ensure that the intellectual property is displayed correctly while also maintaining the aesthetic quality of your product, design or material.

For advertisements, websites and other manner of printed materials and packaging, please place the following in an inconspicuous location:

® All related logos, characters, names, and distinctive likenesses thereof are the exclusive property of Pan American World Airways, LLC. Used under authorization.

OR*

™ All related logos, characters, names, and distinctive likenesses thereof are the exclusive property of Pan American World Airways, LLC. Used under authorization.

For instances where space is limited but legal notice is required, use the following shortened version:

® Pan American World Airways, LLC

OR*

™ Pan American World Airways, LLC

Where appropriate, include the following copyright notice:

© (current year) Pan American World Airways, LLC. All rights reserved.

* Note: Appropriate use of the trademark ® and ™ symbols is based on the status of that trademark’s registrations in both Territory and Trademark Class.  Verification of correct marking should be communicated with Pan Am Brands prior to marking.

Source: Pan Am Brands Merchandising License Agreement (V2023-01)

Partnerships & Collaborations

Overview

Pan Am frequently works with partners across travel, hospitality, retail, and cultural sectors. These collaborations extend the reach of our brand while maintaining the same standards of precision, elegance, and consistency. When referencing Pan Am in the context of a partnership, clarity and accuracy are essential to preserve both our legacy and our future positioning.

How to Reference Partnerships

  • Always identify Pan Am by its full name on first mention: Pan Am World Airways (shortened to Pan Am in subsequent mentions).
  • Ensure that Pan Am’s role in the partnership is accurately described (e.g., host, co-brand, official partner, or presenting sponsor).
  • Avoid implying ownership, merger, or misrepresenting Pan Am as the sole entity unless explicitly stated.

Attribution Guidelines

  • Pan Am should always be credited in a way that maintains equal weight with its partner.
  • Partner logos may be displayed alongside the Pan Am logo in co-branded communications, following the Co-Branding Guidelines section of this document.
  • Copy should emphasize collaboration, not subordination (e.g., “Pan Am in partnership with…” rather than “Powered by Pan Am”).

Media Treatment

Partnerships and collaborations should not be presented as independent Pan Am announcements. They should always be positioned as shared initiatives, with credit and responsibility distributed clearly between Pan Am and its partner(s).

Intellectual Property

The Pan Am name, wordmark, globe logo, patterns, and all related brand elements (collectively, the “Pan Am Marks”) are the exclusive property of Pan Am World Airways, LLC. All rights are reserved. Unauthorized reproduction, alteration, or misuse of the Pan Am Marks is strictly prohibited.

Usage in Media

Members of the press may reference Pan Am and the Pan Am Marks for editorial purposes only, provided that such use is:

  • Accurate, fair, and not misleading;
  • Accompanied by appropriate attribution; and
  • In compliance with these guidelines.

Pan Am Marks may not be used in headlines, copy, or imagery in a manner that implies endorsement, sponsorship, or partnership without prior written consent from the Pan Am Brand Team.

Restrictions

  • Pan Am Marks may not be altered, redrawn, or combined with other brand elements without authorization.
  • Commercial use, including advertising, merchandising, or promotional activity, requires a formal license agreement.
  • The Pan Am Marks may not be used in contexts that are defamatory, obscene, misleading, or otherwise damaging to the Pan Am brand.

Rights Reserved

Pan Am reserves the right to review, approve, or restrict use of the Pan Am Marks in any media, at its sole discretion. Unauthorized or improper use may result in withdrawal of press access, takedown requests, or legal action to protect Pan Am’s rights.

Trademark Attribution

When referencing Pan Am in editorial content, the following attribution must appear in a footer, credit, or acknowledgment: “Pan Am and the Pan Am Globe are trademarks of Pan Am World Airways, LLC. Used with permission.”

Contact

For licensing, permissions, or clarification on usage of the Pan Am Marks, please contact: 📧 info@panam.com