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Visual Identity

Colour

Pan Am colour palette: large Pan Am Blue block with white, gold, silver and black swatches

THE ROLE OF COLOR

Pan Am®’s colour palette is the visual anchor of our identity. Each shade has been carefully selected to carry forward our legacy while ensuring clarity and sophistication across every medium. Together, the colors reflects our unique balance of heritage and modern luxury.

Primary Colors

NameRGBHEXPMSCMYK
Pan Am® Blue39, 103, 173#2767AD2133 C77, 40, 0, 32
Cloud White255, 255, 255#FFFFFF7436 C0, 0, 0, 0

Pan Am® Blue

The defining colour of Pan Am®. It carries forward our heritage and must be present in all brand expressions. Pan Am® Blue is the anchor for logos, headlines, and dominant surfaces. It should never be altered, tinted, or replaced.

Cloud White

A clean backdrop that represents clarity and openness. White supports Pan Am® Blue by providing balance and space. It should be the default background for most applications, ensuring type and graphics remain legible and timeless.

Secondary Colors

NameRGBHEXCMYK
Terminal Gold212, 175, 55#D4AF370, 17, 74, 17
Clipper Silver192, 192, 192#C0C0C00, 0, 0, 25
Night Sky18, 20, 23#12141722, 13, 0, 91
Seasalt247, 247, 247#F7F7F70, 0, 0, 3

Terminal Gold

A luxury accent reserved for moments of prestige, celebration, or elevated applications. It should never dominate a layout, but highlight premium experiences or commemorative materials.

Clipper Silver

A supportive metallic tone that introduces sophistication and balance. Use sparingly, primarily in design accents or supporting graphics.

Night Sky

A refined black, grounding the palette and ensuring strong contrast. Used for typography, outlines, and elements that require maximum clarity.

Seasalt

A warmer neutral, used as an alternative to pure white when softness or subtle contrast is required. Best for backgrounds, print layouts, or heritage-driven applications.

Tonal Ranges

Tones of Blue

NameRGBHEXPMSCMYK
Steel Blue81, 134, 185#5186B9279 C56, 28, 0, 27
Bondi Blue0, 145, 181#0091B5313 C100, 20, 0, 29
Bismark61, 101, 125#3D657D5405 C51, 19, 0, 51
Worldport Blue0, 76, 129#004C81294 C100, 41, 0, 49

Light and dark variations of blues are derived from historical usage and can be used to support use of legacy materials in print or digital. These tones should never be used in replacement of Pan Am® Blue, to maintain consistency.

Tones of Black & Grey

NameHEXRGB
Night - 20%#818C9C129, 140, 156
Night - 40%#636E7E99, 110, 126
Night - 60%#48505B72, 80, 91
Night - 80%#2D323945, 50, 57
Night - 120%#090A0B9, 10, 11

Our range of greys derived from Night Black provide flexibility in backgrounds, text, and diagrams. Use lighter greys for subtle structure and darker tones for contrast against white or blue.

Incorrect Color Usage

To protect the integrity of Pan Am®’s visual identity, colours must never be altered, misused, or applied in ways that reduce clarity.

Below are examples of incorrect applications that must always be avoided:

Incorrect use: circle almost entirely Pan Am Blue with only a thin white sliver, overusing the blue

Do Not Overuse Pan Am® Blue

It should always be balanced with White and supporting tones, never overwhelming an entire layout or dominating large surfaces.

Incorrect use: black Pan Am globe logo on Pan Am Blue circle, insufficient contrast

INSUFFICIENT CONTRAST

All typography and logos must remain clearly legible. Avoid placing black or blue text on blue backgrounds without sufficient contrast.

Incorrect use: circle where gold, silver and black take up half, overusing secondary colours

AVOID OVERUSING SECONDARY COLOURS

Secondary colours such as Gold, Silver, and Black are supporting accents only. They must never dominate layouts or replace Pan Am® Blue and White.

Incorrect use: circle in bright blue, navy and pale blue tints instead of approved Pan Am Blue

DO NOT TINT BLUE

Pan Am® Blue must always remain in its approved value. Do not create lighter or darker variations, or introduce custom shades.