Visual Identity
Heritage Marks
Over nearly a century, Pan Am® has introduced some of the most recognizable marks in aviation history. From the winged globe of the 1930s to the iconic circular globe of 1957, each logo reflects the spirit of its era; innovation, progress, and connection.

These heritage marks are an important part of our story. They are symbols of the world Pan Am® helped create, and reminders of the design standards that continue to guide us today.
USAGE PRINCIPALS
Heritage logos are available for use in special contexts only and require explicit approval. They may be applied in:
- Anniversary or heritage storytelling campaigns
- Curated partnerships and collaborations
- Licensed merchandise and collectibles
- Museum, archive, or educational projects
They are not to replace the current Master Logo in formal brand use.
APPROVALS AND ACCESS
Use of heritage logos must be approved by Pan Am® brand leadership.
Partners and internal teams may request access through the brand asset library, with clear documentation of intended use.
PRESERVING INTEGRITY
Like the master logo, heritage marks must always be reproduced from approved artwork files. They should never be redrawn, recolored, or altered in any way. Their power lies in consistency and respect for their original design.