Visual Identity

Logo in Use

Special Applications

EXTENDING THE PAN AM® IDENTITY INTO UNIQUE CONTEXTS

The Pan Am® brand lives well beyond traditional communication. From aircraft liveries and uniforms to events and licensed merchandise, our identity must adapt to a wide range of surfaces and scales — always with consistency and clarity.

Special applications follow the same principles of proportion, spacing, and integrity defined in earlier sections, but with additional considerations outlined below.

AIRCRAFT & LARGE-SCALE BRANDING

The globe should be used as the hero mark on the aircraft tail.
The wordmark may run along the fuselage in Pan Am® Blue or White, depending on background.
Placement must maximize visibility while respecting the clean, timeless aesthetic of Pan Am® liveries.

EVENTS & ENVIRONMENTS

Use the globe as the primary identity on signage, backdrops, and environmental graphics.
The wordmark may appear as secondary or supporting identification (e.g., registration desks, programs).
Lock-ups with partners are permitted but must follow official co-branding rules.

MERCHANDISE & COLLECTIBLES

Both globe and wordmark may be applied to products, but only using approved artwork files.
Heritage logos may be used selectively for licensed collectibles, with explicit approval.
Lock-ups are permitted for collaborations but must maintain Pan Am®’s lead position and equal visual weight.

UNIFORMS & APPAREL

The globe should be used sparingly, as an emblem (e.g., sleeve patch, breast placement).
The wordmark may appear in secondary positions (e.g., interior labeling).
All applications must maintain contrast and avoid decorative distortion.

DIGITAL MOTION & FILM

The globe should open or close all Pan Am® major motion content.
The wordmark serves as the signature, appearing at the end of content where clarity is essential.
In co-branded content, the Pan Am® identity must appear first, then the partner’s.

Logo Downloads Guide

The Pan Am® logo is one of the most recognized symbols in the world, and its correct use is vital. Before downloading, please review the guidelines carefully to ensure proper application.

Always follow the rules for spacing, color, and usage outlined in this document.
Use only the approved versions provided here. Do not redraw, recolor, or alter the files.
Files are available in PNG format only for ease of use in digital applications.
To access vector files or additional formats (EPS, SVG, AI, etc.), please contact the Pan Am® Brands Team for approval and access.

Using the logo correctly protects both our heritage and our future.

MASTER LOGO Files

Download the current Master Logo and its approved variations. These are the primary marks of Pan Am® and should be used in all standard applications.

Available Downloads (PNG only):

Master Globe (Pan Am® Blue)
Master Globe (White)
Master Globe (Black)
Wordmark (Pan Am® Blue, White, Black)
Globe & Wordmark (Pan Am® Blue, White, Black)

For usage, refer to the sections on Master Logo, Wordmark, Colors, and Incorrect Usage.

Globe + Wordmark - BluePNG · 27 KB
Globe + Wordmark - WhitePNG · 24 KB
Globe + Wordmark - BlackPNG · 23 KB
Logo - BlackPNG · 63 KB
Wordmark - BlackPNG · 75 KB
Logo - WhitePNG · 68 KB
Wordmark - BluePNG · 178 KB
Wordmark - WhitePNG · 75 KB
Logo - BluePNG · 146 KB

Heritage Logo Files

The Pan Am® heritage marks are available for approved use in licensed collaborations, heritage storytelling, and select merchandise. These marks should always be applied respectfully and with explicit brand approval.

Available Downloads (PNG only):

Original Arrow Emblems
Winged Globe Logos (early versions)
First Globe Mark
Refined Globe Mark
Helvetica Globe Wordmark
Classic Globe with Integrated Wordmark

All heritage logos should be used only with approval from the Pan Am® Brands Team and must follow the Heritage Logo guidelines outlined in this document.